{"product_id":"the-brain-audit-why-customers-buy-and-why-they-dont-paperback","title":"The Brain Audit: Why Customers Buy (And Why They Don't) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSean D'Souza\u003c\/b\u003e (Author), \u003cb\u003eSean D'Souza\u003c\/b\u003e (Illustrator), \u003cb\u003eJohn Forde\u003c\/b\u003e (Introduction by)\u003c\/p\u003e\u003cp\u003eDo you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou know that your product or service is really good for your customer. You've done everything to get the customer interested. They obviously like what you're selling, but they shift, they fidget and then inexplicably walk away to the competition.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBeing pushy is unnecessary\u003cp\u003eThat's because pushiness creates an unnatural situation. The Brain Audit doesn't teach you how to use mind tricks. It's not a system of coercion. It doesn't psyche the customer into buying against their will. Instead, it shows you how to attract the attention of a customer. It shows you how to keep that attention. It shows you where the attention wavers. And it takes you through a series of steps that we all take on a day-to-day basis when buying products or services. And not only does it show you a step-by-step method, but it gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eSo what's the 'iffiness' factor?\u003c\/strong\u003e\u003cp\u003eOn any given day, if you were to ask someone to critique your website pages, your presentation, business cards or any promotional material on social media, they'll simply give you an opinion. And the opinion will vary from person to person. This variation leaves you confused. You're not really sure if your marketing message is working at 20%, 55% or not working at all. And you suspect that you could vastly improve your results, if you had a clear set of guidelines and benchmarks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith The Brain Audit, you're going to get consistent results\u003cp\u003eThe reason why you'll get consistent results is because of three simple reasons: \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReason 1: \u003c\/strong\u003eThe Brain Audit is built on a system. It's not random.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReason 2: \u003c\/strong\u003e It isn't some magic trick. It follows the decision-making pattern that we use every day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReason 3: \u003c\/strong\u003e You can spot the mistakes and fix them, thereby improving attraction and conversion.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Brain Audit is designed to do the following\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1) Enable you to spot every one of the 'seven bags' that are required to make a decision\u003c\/p\u003e\u003cp\u003e2) Present those bags to the customer in the right sequence.\u003c\/p\u003e\u003cp\u003e3) Enable you to get the customer to buy without needing to use pressure tactics.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 28, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45388974489702,"sku":"9780473175047","price":66.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/YyTUWeZtwt9780473175047.webp?v=1775052565","url":"https:\/\/infinitylightwa.com\/products\/the-brain-audit-why-customers-buy-and-why-they-dont-paperback","provider":"Infinity Light","version":"1.0","type":"link"}