{"product_id":"the-5-paths-to-persuasion-the-art-of-selling-your-message-paperback","title":"The 5 Paths to Persuasion: The Art of Selling Your Message - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert B. Miller\u003c\/b\u003e (Author), \u003cb\u003eGary A. Williams\u003c\/b\u003e (Author), \u003cb\u003eAlden M. Hayashi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 17, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45342035705958,"sku":"9780446695909","price":27.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/UEZYVEtldWhVTGdsQURVaUVvSkg0UT09.webp?v=1774860628","url":"https:\/\/infinitylightwa.com\/products\/the-5-paths-to-persuasion-the-art-of-selling-your-message-paperback","provider":"Infinity Light","version":"1.0","type":"link"}