{"product_id":"successful-direct-marketing-methods-interactive-database-and-customer-based-marketing-for-digital-age-hardcover","title":"Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBob Stone\u003c\/b\u003e (Author), \u003cb\u003eRon Jacobs\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDirect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.\u003c\/p\u003e\u003cp\u003eHailed as the \"bible\" of direct marketing for over 30 years, \u003ci\u003eSuccessful Direct Marketing Methods\u003c\/i\u003e has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of \u003ci\u003eSuccessful Direct Marketing Methods\u003c\/i\u003e contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe expanding objectives of direct marketing in the digital age\u003c\/li\u003e\n\u003cli\u003eTechniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention\u003c\/li\u003e\n\u003cli\u003eCRM applications, data mining, call center, campaign management, and sales force automation\u003c\/li\u003e\n\u003cli\u003eCustomer experience management--connecting customers and brands at every touch point\u003c\/li\u003e\n\u003cli\u003eBrand building with direct marketing tools and techniques\u003c\/li\u003e\n\u003cli\u003eThe growth of direct marketing in Europe, Asia, and Latin America\u003c\/li\u003e\n\u003cli\u003eMethods of international marketing--both direct and telemarketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eSuccessful Direct Marketing Methods\u003c\/i\u003e offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.\"\u003cbr\u003e\u003cb\u003e --John R. Goodman, President, Pareto Marketing, Inc.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.\"\u003cbr\u003e\u003cb\u003e --Daniel Morel, Chairman and Global CEO, Wunderman\u003c\/b\u003e \"...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.\"\u003cbr\u003e\u003cb\u003e --George S. Wiedemann, former President and CEO, Responsys.com\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can't imagine anyone in direct marketing not finding it indispensable.\"\u003cbr\u003e\u003cb\u003e --Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of \u003ci\u003eBeyond 2000: The Future of Direct\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBob Stone\u003c\/b\u003e was the cofounder and Chairman Emeritus of Stone \u0026amp; Adler, Inc., now a Young \u0026amp; Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's \"Best in Industry Award.\" A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRon Jacobs\u003c\/b\u003e is president of Jacobs \u0026amp; Clevenger, a multichannel, direct marketing communications agency that provides direct, digital, and database marketing services; transactional branding; and customer marketing programs. J\u0026amp;C's practice areas include cross-channel strategy and planning, implementation, and creative and database optimization. The author of many articles on direct marketing and a frequent speaker, he works with clients and organizations in the U.S. and around the world.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 696\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.58 x 9.55 x 7.85 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44265107423334,"sku":"9780071458290","price":111.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/UYhmuOP5-H9780071458290.webp?v=1766257556","url":"https:\/\/infinitylightwa.com\/products\/successful-direct-marketing-methods-interactive-database-and-customer-based-marketing-for-digital-age-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}