{"product_id":"subscription-marketing-strategies-for-nurturing-customers-in-a-world-of-churn-hardcover","title":"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAnne Janzer\u003c\/b\u003e (Author), \u003cb\u003eRobbie Kellman Baxter\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe marketing playbook for the Subscription Economy, now in its 3rd edition\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?\u003c\/p\u003e\u003cp\u003eA successful subscription business is built on lasting relationships, not one-time sales.\u003c\/p\u003e\u003cp\u003eThe third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.\u003c\/p\u003e\u003cp\u003eThe revised third edition includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated research and case studies reflecting the rapid growth of subscription-based businesses\u003c\/li\u003e \u003cli\u003eNew chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs\/start-ups.\u003c\/li\u003e \u003cli\u003eAn expanded look at the risks and rewards of values-based marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.\u003c\/p\u003e \u003cp\u003eFind out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 11, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45669176541286,"sku":"9780999624883","price":39.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/czE5dUpUK2o4SlJ5SVFMZGdDK2NyUT09.webp?v=1780033823","url":"https:\/\/infinitylightwa.com\/products\/subscription-marketing-strategies-for-nurturing-customers-in-a-world-of-churn-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}