{"product_id":"social-media-theory-and-communications-practice-paperback","title":"Social Media Theory and Communications Practice - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWhitney Lehmann\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.\u003c\/p\u003e \u003cp\u003eWhile most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.\u003c\/p\u003e \u003cp\u003eThis book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.\u003c\/p\u003e \u003cp\u003eOnline resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com\/9781032185873.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhitney Lehmann\u003c\/strong\u003e, \u003cstrong\u003e \u003c\/strong\u003ePh.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel \u0026amp; Casino, Miami International Airport, Barry University and the Miami Herald.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 31, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44843356717158,"sku":"9781032185873","price":104.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/TcJWxmQblG9781032185873.webp?v=1772615118","url":"https:\/\/infinitylightwa.com\/products\/social-media-theory-and-communications-practice-paperback","provider":"Infinity Light","version":"1.0","type":"link"}