{"product_id":"slugfest-inside-the-epic-50-year-battle-between-marvel-and-dc-hardcover","title":"Slugfest: Inside the Epic, 50-Year Battle Between Marvel and DC - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eReed Tucker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. \u003cp\u003e\u003c\/p\u003e To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel's Superman strip. DC's titles sold millions of copies every year, and its iconic characters were familiar to nearly everyone in America. Superman, Batman, Wonder Woman -- DC had them all. \u003cp\u003e\u003c\/p\u003e And then in 1961, an upstart company came out of nowhere to smack mighty DC in the chops. With the publication of Fantastic Four #1, Marvel changed the way superheroes stories were done. Writer-editor Stan Lee, artists Jack Kirby, and the talented Marvel bullpen subsequently unleashed a string of dazzling new creations, including the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man. \u003cp\u003e\u003c\/p\u003e Marvel's rise forever split fandom into two opposing tribes. Suddenly the most telling question you could ask a superhero lover became \"Marvel or DC?\" \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSlugfest\u003c\/i\u003e, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, \u003ci\u003eSlugfest\u003c\/i\u003e reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eReed Tucker\u003c\/b\u003e is a freelance journalist and writer and has lived in New York since 1999. He writes mostly about pop culture and entertainment, including as a staff features writer at the \u003ci\u003eNew York Post\u003c\/i\u003e. He has written hundreds of magazine and newspaper articles for everyone from\u003ci\u003e Esquire\u003c\/i\u003e to \u003ci\u003eUSA Today\u003c\/i\u003e to Oprah.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 03, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45311465848934,"sku":"9780306825460","price":45.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/NW1DcDI0cG5mcE1HYmdwcFFPSE1TUT09.webp?v=1774281029","url":"https:\/\/infinitylightwa.com\/products\/slugfest-inside-the-epic-50-year-battle-between-marvel-and-dc-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}