{"product_id":"roi-in-marketing-the-design-thinking-approach-to-measure-prove-and-improve-the-value-of-marketing-hardcover","title":"Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJack J. Phillips\u003c\/b\u003e (Author), \u003cb\u003eFrank Q. Fu\u003c\/b\u003e (Author), \u003cb\u003ePatricia Pulliam Phillips\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMarketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.\u003c\/p\u003e\u003cp\u003eDrawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInput, including types of projects, audience reach, number of customers, costs, and more\u003c\/li\u003e\n\u003cli\u003eReactions of target groups to products, services, and messages\u003c\/li\u003e\n\u003cli\u003eActions, including how to process and monetize what the target group thinks, believes, and knows\u003c\/li\u003e\n\u003cli\u003eBusiness impact of actions taken by the target group and their influence on sales, new accounts, and profits\u003c\/li\u003e\n\u003cli\u003e ROI, monetary benefits of marketing programs compared to costs\u003c\/li\u003e\n\u003cli\u003eIntangibles, such as image, reputation, corporate social responsibility, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with actionable, results-driven processes, \u003ci\u003eROI in Marketing\u003c\/i\u003e offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJack J. Phillips, PhD.,  is a world-renowned expert on accountability, measurement, and evaluation who provides consulting services for Fortune 500 companies and major global organizations. He is the author or editor of more than 100 books and conducts workshops and presents at conferences throughout the world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrank Q. Fu, Ph.D., \u003c\/b\u003eis an award-winning associate professor of Marketing at the University of Missouri-St. Louis. He has published dozens of articles in various prestigious journals, and helps American and Chinese companies improve their marketing performance through consulting and advising efforts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePatricia Pulliam Phillips, Ph.D., \u003c\/b\u003eis CEO of ROI Institute, Inc. where she helps organizations implement the ROI Methodology in over 60 countries. She is also the author, coauthor, or editor of over 75 books and dozens of articles on the topic of measurement, evaluation, and ROI.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHong Yi, CPT, \u003c\/b\u003e serves as the president of Beijing Sinotrac Consulting Co. Ltd, is a leading performance improvement consultant in China, and a Certified Performance Technologist (CPT). She has published and translated multiple books in the performance improvement area. Over the years, she has served clients including Chinese and multinational companies, such as IBM, Samsung, Johnson \u0026amp; Johnson, Novo Nordisk, Sinopec, China Unicom, China Telecom, and China Merchants Bank, among others.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.1 x 5.8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 19, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45428693696614,"sku":"9781260460421","price":50.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/OJC_cj9Ind9781260460421.webp?v=1775706592","url":"https:\/\/infinitylightwa.com\/products\/roi-in-marketing-the-design-thinking-approach-to-measure-prove-and-improve-the-value-of-marketing-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}