{"product_id":"repositioning-marketing-in-an-era-of-competition-change-and-crisis-hardcover","title":"Repositioning: Marketing in an Era of Competition, Change and Crisis - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJack Trout\u003c\/b\u003e (Author), \u003cb\u003eSteve Rivkin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe book that completes \u003ci\u003ePositioning\u003c\/i\u003e . . .\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThirty years ago, Jack Trout and Al Ries published their classic bestseller, \u003ci\u003ePositioning: The Battle for Your Mind\u003c\/i\u003e--a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRepositioning\u003c\/i\u003e shows you how to adapt, compete--and succeed--in today's overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With \u003ci\u003eRepositioning\u003c\/i\u003e, you can conquer the \"3 Cs\" of business: Competition, Change, and Crisis . . .\u003c\/p\u003e\u003col\u003e \u003cli\u003e\n\u003cb\u003eBEAT THE COMPETITION: \u003c\/b\u003e Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCHANGE WITH THE TIMES: \u003c\/b\u003e Use the latest technologies, communications, and multimedia resources to connect with your consumers. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMANAGE A CRISIS: \u003c\/b\u003e Cope with everything from profi t losses and rising costs to bad press and PR nightmares.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003eEven if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You'll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You'll learn the dangers of attacking your competitors head-on--and the value of emphasizing value. You'll see how consumers can have too many choices to pick from--and what you can do to make them pick your brand.\u003c\/p\u003e \u003cp\u003eDrawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today's market. Understanding the mindset of your consumers is half the battle. Winning in today's world is often a matter of repositioning. It's how you rethink the strategies you've always relied on. It's how you regain the success you've worked so hard for. It's how you win the new battle of the mind.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe marketplace is changing. Are \u003ci\u003eyou\u003c\/i\u003e?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSo you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.\u003c\/p\u003e \u003cp\u003eA brilliant new approach to consumer psychology and corporate identity, this groundbreaking-- and game-changing--guide shows you how to . . .\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRETHINK\u003c\/b\u003e your current marketing\u003cbr\u003e \u003cb\u003eREFOCUS\u003c\/b\u003e your consumer branding\u003cbr\u003e \u003cb\u003eREASSESS\u003c\/b\u003e your company's strengths\u003cbr\u003e \u003cb\u003eREPOSITION\u003c\/b\u003e your corporate identity\u003cbr\u003e \u003cb\u003eRECLAIM\u003c\/b\u003e your competitive edge\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJack Trout\u003c\/b\u003e is president of Trout \u0026amp; Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic \u003ci\u003ePositioning\u003c\/i\u003e and the bestsellers \u003ci\u003eMarketing Warfare\u003c\/i\u003e and \u003ci\u003eThe 22 Immutable Laws of Marketing.\u003c\/i\u003e Trout's books have been translated into 16 languages, including the \u003ci\u003eBusinessWeek\u003c\/i\u003e bestseller \u003ci\u003eThe New Positioning\u003c\/i\u003e. You can visit his Web site at www.troutandpartners.com.\u003cbr\u003e \u003cb\u003eSteve Rivkin\u003c\/b\u003e is a naming expert with Trout \u0026amp; Partners and coauthor of three books with Jack Trout. He is founder of Rivkin \u0026amp; Associates LLC, a marketing and communications consultancy in Glen Rock, N.J. Visit Steve at www.rivkin.net.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.68 x 5.8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45229347143782,"sku":"9780071635592","price":53.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/akY1WFhHbkFDVVpkK3NHMkdXSFExZz09.webp?v=1773535834","url":"https:\/\/infinitylightwa.com\/products\/repositioning-marketing-in-an-era-of-competition-change-and-crisis-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}