{"product_id":"product-platform-and-audience-a-guide-to-building-scalable-content-based-b2b-membership-businesses-paperback","title":"Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert J. Phillips\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJoin digital publishing expert \u003cstrong\u003eRobert J Phillips \u003c\/strong\u003eas he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.\u003c\/p\u003e\u003cp\u003eThis book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the \u003cstrong\u003ecorporate strategy\u003c\/strong\u003e; \u003cstrong\u003eplatform development\u003c\/strong\u003e and \u003cstrong\u003especifications\u003c\/strong\u003e, including artificial intelligence functionality; the various \u003cstrong\u003econtent \u003c\/strong\u003eand \u003cstrong\u003ebusiness model\u003c\/strong\u003e options; \u003cstrong\u003eaudience development \u003c\/strong\u003eand the \u003cstrong\u003ecommercial activities\u003c\/strong\u003e, ranging from individual and corporate \u003cstrong\u003esubscriptions\u003c\/strong\u003e, through to \u003cstrong\u003eadvertising \u003c\/strong\u003eand \u003cstrong\u003eR\u0026amp;A report\u003c\/strong\u003e sales.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 318\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 05, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45397015986278,"sku":"9780648277507","price":51.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/bk1WSjJDVnlpZmpZUXpJTXV1dnVyZz09.webp?v=1775389773","url":"https:\/\/infinitylightwa.com\/products\/product-platform-and-audience-a-guide-to-building-scalable-content-based-b2b-membership-businesses-paperback","provider":"Infinity Light","version":"1.0","type":"link"}