{"product_id":"principles-of-logo-design-a-practical-guide-to-creating-effective-signs-symbols-and-icons-hardcover","title":"Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGeorge Bokhua\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn to design simple, powerful, and timeless logos.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* \u003cp\u003e\u003c\/p\u003e When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated--a logo that comprises \u003cb\u003esimple shapes can communicate a stronger message\u003c\/b\u003e than a complex one, leaving a lasting impression in a viewer's mind. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003ePrinciples of Logo Design\u003c\/i\u003e, noted logo designer George Bokhua shares his process for \u003cb\u003ecreating logotypes that will stand the test of time\u003c\/b\u003e. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail \u003cb\u003ehow to maximize communication\u003c\/b\u003e\u003cb\u003ewith minimal information\u003c\/b\u003e to create logos using, simple, monochromatic shapes. \u003cp\u003e\u003c\/p\u003e This comprehensive volume includes: \u003cul\u003e\n\u003cli\u003e How to apply a strong, simple, and minimal design aesthetic to logo design \u003c\/li\u003e\n\u003cli\u003e Why gridding is important, and understanding the golden ratio and when to use it \u003c\/li\u003e\n\u003cli\u003e How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator \u003c\/li\u003e\n\u003cli\u003e Fine-tuning techniques to ensure visual integrity \u003c\/li\u003e\n\u003c\/ul\u003e Knowing how to design a great logo is a core skill for any graphic designer. \u003ci\u003ePrinciples of Logo Design\u003c\/i\u003e helps \u003cb\u003edesigners at all levels of skill and experience\u003c\/b\u003e conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLogo designer \u003cb\u003eGeorge Bokhua \u003c\/b\u003ehas more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and \u003ci\u003eWired\u003c\/i\u003e magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 9.76 x 7.56 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 02, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44853010530406,"sku":"9780760376515","price":48.6,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/UUtGY2FYRFRuMWsxdmlHRHU3a3lkUT09.webp?v=1772841919","url":"https:\/\/infinitylightwa.com\/products\/principles-of-logo-design-a-practical-guide-to-creating-effective-signs-symbols-and-icons-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}