{"product_id":"org-design-for-design-orgs-building-and-managing-in-house-design-teams-paperback","title":"Org Design for Design Orgs: Building and Managing In-House Design Teams - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePeter Merholz\u003c\/b\u003e (Author), \u003cb\u003eKristin Skinner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesign has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital\/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. \u003c\/p\u003e\u003cp\u003e You'll discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy design's role has evolved in the digital age \u003c\/li\u003e\n\u003cli\u003eHow to infuse design into every product and service experience \u003c\/li\u003e\n\u003cli\u003eThe 12 qualities of effective design organizations \u003c\/li\u003e\n\u003cli\u003eHow to structure your design team through a Centralized Partnership \u003c\/li\u003e\n\u003cli\u003eDesign team roles and evolution \u003c\/li\u003e\n\u003cli\u003eThe process of recruiting and hiring designers \u003c\/li\u003e\n\u003cli\u003eHow to manage your design team and promote professional growth \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePeter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.\u003c\/p\u003e\u003cp\u003ePeter's personal blog, http: \/\/peterme.com, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term \"blog\" in 1999, when blogging was still a nascent genre.\u003c\/p\u003e\u003cp\u003eKristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm's most strategic and complex projects and programs, working directly with C-suite stakeholders in theFortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization and deliver end--to--end customer experiences that improve people's lives. Before joining Adaptive Path, Kristin worked as a Design Managerat Microsoft in their ground--breaking Pioneer Studios. Kristin co-programs and hosts the MX Conference, and has spoken at events such as UX Week, and MX15.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 197\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.8 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 27, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44838898172006,"sku":"9781491938409","price":48.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/MzljTTJlenh5WkVUTzlrM3ZwOWhVUT09.webp?v=1772484612","url":"https:\/\/infinitylightwa.com\/products\/org-design-for-design-orgs-building-and-managing-in-house-design-teams-paperback","provider":"Infinity Light","version":"1.0","type":"link"}