{"product_id":"measure-what-matters-online-tools-for-understanding-customers-social-media-engagement-and-key-relationships-hardcover","title":"Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKatie Delahaye Paine\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn an online and social media world, measurement is the key to success \u003c\/p\u003e\u003cp\u003eIf you can measure your key business relationships, you can improve them. Even though relationships are \"fuzzy and intangible,\" they can be measured and managed-with powerful results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMeasure What Matters\u003c\/i\u003e explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBased on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around\u003c\/li\u003e \u003cli\u003eLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences\u003c\/li\u003e \u003cli\u003eAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't draw conclusions or make key decisions based on guesswork. Instead, \u003ci\u003eMeasure What Matters\u003c\/i\u003e and the difference will show in the most important measure: your bottom line.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003epraise for measure what matters \u003c\/p\u003e\u003cp\u003eKatie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice.--Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics\u003c\/p\u003e \u003cp\u003eKatie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. \u003ci\u003eMeasure What Matters\u003c\/i\u003e will teach you just about everything you need to know about managing online relationships.--Eric T. Peterson author of Web Analytics Demystified\u003c\/p\u003e \u003cp\u003eKatie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships can't be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers.--Paul Gillinauthor of Social Marketing to the Business Customer\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003epraise for measure what matters \u003c\/p\u003e\u003cp\u003e\"Katie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice.\"--Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics\u003c\/p\u003e \u003cp\u003e\"Katie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. \u003ci\u003eMeasure What Matters\u003c\/i\u003e will teach you just about everything you need to know about managing online relationships.\"--Eric T. Peterson author of Web Analytics Demystified\u003c\/p\u003e \u003cp\u003e\"Katie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships can't be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers.\"--Paul Gillinauthor of Social Marketing to the Business Customer\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKATIE DELAHAYE PAINE\u003c\/b\u003e is the publisher of KDPaine's Measurement Blog and \u003ci\u003eThe Measurement Standard\u003c\/i\u003e, the first blog and newsletter for marketing professionals dedicated entirely to measurement and accountability. For the past two decades, she has been a measurement consultant to some of the world's most admired companies, including SAS, Raytheon, and Cisco.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 15, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45344034717798,"sku":"9780470920107","price":36.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/SWcrNkpYMGZmZTFZNWpSakFuMHZMUT09.webp?v=1774964805","url":"https:\/\/infinitylightwa.com\/products\/measure-what-matters-online-tools-for-understanding-customers-social-media-engagement-and-key-relationships-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}