{"product_id":"maximizing-linkedin-for-business-growth-updated-and-expanded-a-practical-guide-to-building-your-brand-and-driving-results-hardcover","title":"Maximizing LinkedIn for Business Growth, Updated and Expanded: A Practical Guide to Building Your Brand and Driving Results - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNeal Schaffer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLinkedIn has over one billion users. But most professionals are still treating it like a digital resume-uploading their work history, connecting with a few colleagues, and hoping opportunities magically appear.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThey don't.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMaximizing LinkedIn for Business Growth\u003c\/em\u003e shows you how to transform LinkedIn from a passive profile into an active engine for building your brand, attracting clients, and creating real business opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis updated and expanded 2nd edition delivers 70% more content than the original, with new chapters and strategies specifically designed for today's LinkedIn-including how to leverage AI without losing your authentic voice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You'll Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOptimize your profile to get found by the right people\u003c\/li\u003e\n\u003cli\u003eCreate content that builds thought leadership and drives engagement\u003c\/li\u003e\n\u003cli\u003eGenerate leads through social selling without being pushy\u003c\/li\u003e\n\u003cli\u003eTurn connections into genuine professional relationships\u003c\/li\u003e\n\u003cli\u003eNavigate LinkedIn's free vs. paid features to maximize your ROI\u003c\/li\u003e\n\u003cli\u003eUse AI tools strategically with the exclusive ASKNEAL(TM) Framework\u003c\/li\u003e\n\u003cli\u003eBuild a personal CRM system so opportunities don't slip through the cracks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's New in This Edition: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA complete chapter on AI and the ASKNEAL(TM) Framework for using ChatGPT on LinkedIn\u003c\/li\u003e\n\u003cli\u003eA new chapter on personal CRM and relationship management\u003c\/li\u003e\n\u003cli\u003eReal-world case studies showing these strategies in action\u003c\/li\u003e\n\u003cli\u003eUpdated guidance on LinkedIn's latest features and algorithm\u003c\/li\u003e\n\u003cli\u003eFive bonus resources including checklists, templates, and frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't theory. It's a practical, step-by-step playbook built from 15+ years of hands-on LinkedIn experience, refined through speaking in front of thousands, a decade of corporate trainings and teaching hundreds of professionals at UCLA Extension and Rutgers Business School, and battle-tested with real clients.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour next client, business partner, or career opportunity is already on LinkedIn. This book shows you exactly how to find them.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 02, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45646012547174,"sku":"9798994077917","price":35.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/37-zcAK-IS9798994077917.webp?v=1779400230","url":"https:\/\/infinitylightwa.com\/products\/maximizing-linkedin-for-business-growth-updated-and-expanded-a-practical-guide-to-building-your-brand-and-driving-results-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}