{"product_id":"marketing-warfare-paperback","title":"Marketing Warfare - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAl Ries\u003c\/b\u003e (Author), \u003cb\u003eJack Trout\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.\"­­\u003ci\u003eNewsweek\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Revolutionary! Surprising!\"­­\u003ci\u003eBusiness Week\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.\"­­\u003ci\u003eUSA Today\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise For \u003ci\u003eMarketing Warfare\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"By far the most valuable and exiting business book to come along in years.\"--Glamour\u003c\/p\u003e \u003cp\u003e\"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.\"--New York\u003c\/p\u003e \u003cp\u003e\"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read.\"--USA Today\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAl Ries\u003c\/b\u003e and \u003cb\u003eJack Trout\u003c\/b\u003e are the authors of the seminal marketing classic \u003ci\u003ePositioning\u003c\/i\u003e. They are also the authors of the best-selling marketing books \u003ci\u003eBottom-Up Marketing\u003c\/i\u003e and\u003ci\u003e The 22 Immutable Laws of Marketing\u003c\/i\u003e. Trout is the coauthor of \u003ci\u003eThe New Positioning\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 8.1 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 22, 1997\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45202304172134,"sku":"9780070527263","price":31.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/cklkYUM1Q056YXNVb3FpUExOSnl4Zz09.webp?v=1773471037","url":"https:\/\/infinitylightwa.com\/products\/marketing-warfare-paperback","provider":"Infinity Light","version":"1.0","type":"link"}