{"product_id":"marketing-strategy-implementing-and-measuring-a-successful-marketing-strategy-hardcover","title":"Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJenna Tiffany\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWINNER: \u003ci\u003eThe BookFest Spring Book Awards 2022 - Marketing category (first edition)\u003cbr\u003e\u003c\/i\u003eWINNER: \u003ci\u003eBusiness Book Awards 2022 - Sales \u0026amp; Marketing category (first edition)\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHow can senior marketing leaders develop and implement a proven strategy to deliver measurable results?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e\u003c\/b\u003e offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, \u003cb\u003eJenna Tiffany\u003c\/b\u003e incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Master key models to analyze the marketing environment strategically\u003cbr\u003e- Implement adaptable frameworks across industries with step-by-step guidance\u003cbr\u003e- Leverage real-world examples and expert interviews for actionable insights\u003cbr\u003e- Measure and optimize marketing success using data-led decision making\u003cbr\u003e\u003cb\u003e- New to this edition\u003c\/b\u003e: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides \u003cp\u003e\u003c\/p\u003eDeveloped for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eStrategic models, Leadership, Data-led decision making, Financial impact, Industry trends\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJenna Tiffany\u003c\/b\u003e, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. \u003cb\u003eJenna Tiffany\u003c\/b\u003e is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 28, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45438587404390,"sku":"9781398621749","price":126.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/hMb-iuFSFg9781398621749.webp?v=1775988119","url":"https:\/\/infinitylightwa.com\/products\/marketing-strategy-implementing-and-measuring-a-successful-marketing-strategy-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}