{"product_id":"marketing-3-0-from-products-to-customers-to-the-human-spirit-hardcover","title":"Marketing 3.0: From Products to Customers to the Human Spirit - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eHermawan Kartajaya\u003c\/b\u003e (Author), \u003cb\u003eIwan Setiawan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnderstand the next level of marketing\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe new model for marketing-\u003ci\u003eMarketing 3.0\u003c\/i\u003e-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 3.0\u003c\/i\u003e, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains the future of marketing, along with why most marketers are stuck in the past\u003c\/li\u003e \u003cli\u003eExamines companies that are ahead of the curve, such as S. C. Johnson\u003c\/li\u003e \u003cli\u003eKotler is one of the most highly recognized marketing gurus, famous for his \"4 P's of Marketing\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. \u003ci\u003eMarketing 3.0\u003c\/i\u003e is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values.\u003c\/p\u003e \u003cp\u003eLegendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches, Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing 3.0\u003c\/i\u003e clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. \u003ci\u003eMarketing 3.0\u003c\/i\u003e explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfully with customer-advocates. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing 3.0\u003c\/i\u003e also goes beyond \"messaging\" customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty, socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. \u003c\/p\u003e\u003cp\u003eCustomers are more aware, more active, and more powerful than ever before. \u003ci\u003eMarketing 3.0\u003c\/i\u003e shows you how to demonstrate your relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. Kotler has an incredible international presence--his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder and CEO of MarkPlus, Inc. and is one of the \"50 Gurus Who Have Shaped the Future of Marketing\" according to the Chartered Institute of Marketing, United Kingdom. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 03, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45343639863398,"sku":"9780470598825","price":36.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/aFpJQlpJVlBXNkFvMlpTSnlvSjZsQT09.webp?v=1774943420","url":"https:\/\/infinitylightwa.com\/products\/marketing-3-0-from-products-to-customers-to-the-human-spirit-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}