{"product_id":"making-ads-pay-paperback","title":"Making Ads Pay - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Caples\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhy does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising. \u003cbr\u003eDuring his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine \u0026amp; Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. \"This is a valuable textbook for every student of advertising and every writer of ads,\" declared the \u003ci\u003eChristian Science Monitor, \u003c\/i\u003e and \u003ci\u003eBooklist\u003c\/i\u003e pronounced it \"of interest to anyone interested in what makes our business economy work.\"\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDuring his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.3 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 20, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45390261157990,"sku":"9780486486017","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/ZGU5dzlHNEdMOWxvWFpuNnlBbmFrdz09.webp?v=1775094632","url":"https:\/\/infinitylightwa.com\/products\/making-ads-pay-paperback","provider":"Infinity Light","version":"1.0","type":"link"}