{"product_id":"kellogg-on-strategy-hardcover","title":"Kellogg on Strategy - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Dranove\u003c\/b\u003e (Author), \u003cb\u003eSonia Marciano\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWritten for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: \u003cbr\u003e * Measuring your firm's competitive advantage\u003cbr\u003e * Analyzing opportunities and threats in your industry\u003cbr\u003e * Responding to a competitor's strategy and pricing\u003cbr\u003e * Coping with entry into new markets\u003cbr\u003e * Positioning your firm against the competition\u003cbr\u003e * Developing a sustainable, long-term competitive advantage\u003cbr\u003e * And much more\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eContinuing the tradition established with Kellogg on Marketing, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, Kellogg on Strategy continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere. \u003c\/p\u003e\u003cp\u003eInstead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer.\u003c\/p\u003e \u003cp\u003eSetting aside business trends and buzzwords, the authors look at strategy without the hype. Every business is one-of-a-kind, so the tactics and templates here stress finding what's unique about your business and developing a strategy that will enhance that uniqueness--and help you profit from it.\u003c\/p\u003e \u003cp\u003eThe book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you.\u003c\/p\u003e \u003cp\u003eUsing the specialized tools the authors provide, you'll discover how your company is really doing and craft a strategy to get you to your goals quicker--whatever those goals may be. With a proven framework for determining what your company needs and how to get there, Kellogg on Strategy moves well beyond the theoretical to present the practical, workable strategy solutions every company needs.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKellogg on Strategy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eContinuing the tradition established with\u003ci\u003e Kellogg on Marketing\u003c\/i\u003e, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, \u003ci\u003e Kellogg on Strategy\u003c\/i\u003e continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere. \u003c\/p\u003e\u003cp\u003eInstead of rehashing the basics of strategy, \u003ci\u003e Kellogg on Strategy\u003c\/i\u003e offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer. \u003c\/p\u003e\u003cp\u003eSetting aside business trends and buzzwords, the authors look at strategy without the hype. Every business is one-of-a-kind, so the tactics and templates here stress finding what's unique about your business and developing a strategy that will enhance that uniqueness--and help you profit from it. \u003c\/p\u003e\u003cp\u003eThe book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you. \u003c\/p\u003e\u003cp\u003eUsing the specialized tools the authors provide, you'll discover how your company is really doing and craft a strategy to get you to your goals quicker--whatever those goals may be. With a proven framework for determining what your company needs and how to get there, \u003ci\u003e Kellogg on Strategy\u003c\/i\u003e moves well beyond the theoretical to present the practical, workable strategy solutions every company needs.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVID DRANOVE\u003c\/b\u003e is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of\u003ci\u003e Economics of Strategy\u003c\/i\u003e, from Wiley. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSONIA MARCIANO\u003c\/b\u003e is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9.4 x 6.32 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 2005\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45367354294374,"sku":"9780471478553","price":43.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/Mk4wdlZFMm1YT1ZlNmlKV29PU1Bpdz09.webp?v=1775026244","url":"https:\/\/infinitylightwa.com\/products\/kellogg-on-strategy-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}