{"product_id":"how-to-sell-everything-you-need-to-think-know-and-do-to-have-greater-sales-conversations-paperback","title":"How to Sell: Everything You Need to Think, Know and Do to Have Greater Sales Conversations - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteve Radford\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSelling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow to Sell\u003c\/em\u003e focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.\u003c\/p\u003e\u003cp\u003eDiscover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow you need to think - six fundamental sales mindsets;\u003c\/li\u003e \u003cli\u003eWhat you need to know - five essential areas of sales knowledge;\u003c\/li\u003e \u003cli\u003eWhat you need to do - seven steps for greater sales conversations.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eBecause if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSelling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow to Sell\u003c\/em\u003e focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.\u003c\/p\u003e\u003cp\u003eDiscover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow you need to think - six fundamental sales mindsets;\u003c\/li\u003e \u003cli\u003eWhat you need to know - five essential areas of sales knowledge;\u003c\/li\u003e \u003cli\u003eWhat you need to do - seven steps for greater sales conversations.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis is the essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them. Because if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSteve Radford has spent 25+ years helping salespeople master the art of selling so customers love to buy. A leader in sales learning, he's shaped industry standards, founded award-winning businesses, and trained top FMCG brands. In \u003cem\u003eHow to Sell\u003c\/em\u003e, he shares essential mindsets, knowledge and techniques for greater sales conversations.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 238\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 25, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45438161616998,"sku":"9781788608657","price":28.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/eYHyJcZumj9781788608657.webp?v=1775940606","url":"https:\/\/infinitylightwa.com\/products\/how-to-sell-everything-you-need-to-think-know-and-do-to-have-greater-sales-conversations-paperback","provider":"Infinity Light","version":"1.0","type":"link"}