{"product_id":"from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-paperback","title":"From Worst to First: Behind the Scenes of Continental's Remarkable Comeback - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGordon Bethune\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e1994 rangierte Continental Airlines allgemein als schlechteste Airline und stand kurz vor dem Konkurs - das dritte Mal in nur 10 Jahren. Nur wenige Monate nach seinem Amtsantritt als CEO hatte Gordon Bethune einen enormen Erfolg zu verzeichnen: Nie zuvor war die Arbeitsmoral besser, und das Unternehmen war auf dem besten Weg zu rekordverdächtigen Umsätzen und Gewinnen. In diesem Buch erzählt Bethune, wie er und sein Team das wohl dramatischste Comeback in der Unternehmensgeschichte in die Wege geleitet haben. Er zeigt, wie Manager mit gesundem Menschenverstand und dem Mut, Gewinndenken einmal beiseite zu lassen, selbst die verbittertsten Angestellten wieder motivieren und zu neuen Qualitätsma stäben anspornen können. Ein lehrreiches Buch, das für Manager in allen Branchen wertvolle und nützliche Lektionen bereit hält. (09\/99)\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\u003cbr\u003e \u003cbr\u003e . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week\u003cbr\u003e \u003cbr\u003e From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution\u003cbr\u003e \u003cbr\u003e From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer\u003cbr\u003e \u003cbr\u003e All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eGordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines.\u003cbr\u003e \u003cbr\u003e Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.74 x 9.09 x 6.03 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 16, 1999\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45346946187366,"sku":"9780471356523","price":50.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/NEViUVVCcnNLc2hnc0kzcVNEUjJjUT09.webp?v=1774998113","url":"https:\/\/infinitylightwa.com\/products\/from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-paperback","provider":"Infinity Light","version":"1.0","type":"link"}