{"product_id":"find-your-market-discover-and-win-your-products-best-market-opportunity-paperback","title":"Find Your Market: Discover and Win Your Product's Best Market Opportunity - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eﾉtienne Garbugli\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA short, practical guide showing you how to find the right market for your product or innovation\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe market a startup chooses to pursue has a significant influence on its odds of finding success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePick \u003c\/em\u003e\u003cstrong\u003e\u003cem\u003ea strong market\u003c\/em\u003e\u003c\/strong\u003e with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. \u003cem\u003ePick the wrong market\u003c\/em\u003e, and everything will feel like a slug...\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated...\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn spite of the importance of picking the right market, entrepreneurs spend little to no time thinking through their market strategy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUnsurprisingly\u003c\/em\u003e, \u003cstrong\u003e73% of startups enter the wrong market, \u003cem\u003e first\u003c\/em\u003e\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThat's time they waste, runway they lose, and opportunities that are suddenly off the table.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDeciding which customers to target should never be an afterthought.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eLearn to identify the right market for your innovation, every time\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFind Your Market\u003c\/em\u003e will show you how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlesh out the core value of your product or innovation\u003c\/li\u003e\n\u003cli\u003eIdentify promising market opportunities derived from the unique strengths of your technology\u003c\/li\u003e\n\u003cli\u003eStrategically evaluate the most promising market opportunities\u003c\/li\u003e\n\u003cli\u003eGain conclusive evidence that a market is worth committing to\u003c\/li\u003e\n\u003cli\u003eMold your positioning and go-to-market strategies to get the growth engines going\u003c\/li\u003e\n\u003cli\u003eEvaluate the market or customer fit on an on-going basis\u003c\/li\u003e\n\u003cli\u003eIdentify expansion market opportunities to keep the growth going\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt's everything you need to make great market selection decisions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eFind Your Market was written for: \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Tech or Frontier Entrepreneurs\u003c\/strong\u003e: Founding teams with unique technologies, ideas, or inventions that can be valuable to dozens of different types of users or organizations. The upside of each market opportunity may vary greatly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolution-First Startups\u003c\/strong\u003e: Founders that may have already built a full product, or large parts of a product, and that are now looking for greater traction or early customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology-push firms\u003c\/strong\u003e: Technology-push organizations like Technology Transfer Offices (TTOs) or Research Commercialization Offices tasked with the direct or indirect commercialization of inventions and research findings.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 12, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45582084571238,"sku":"9781778074080","price":35.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/37Z5Ra_yv_9781778074080.webp?v=1777701036","url":"https:\/\/infinitylightwa.com\/products\/find-your-market-discover-and-win-your-products-best-market-opportunity-paperback","provider":"Infinity Light","version":"1.0","type":"link"}