{"product_id":"event-planning-the-ultimate-guide-to-successful-meetings-corporate-events-fundraising-galas-conferences-conventions-incentives-and-other-special-hardcover","title":"Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJudy Allen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.\u003c\/p\u003e \u003cp\u003eJudy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFor event planners, there's no such thing as a dress rehearsal!\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eAny event you plan and stage is a reflection of your organization's image -- from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, \u003ci\u003eEvent Planning, Second Edition, \u003c\/i\u003e gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eChoosing the best venue\u003c\/li\u003e \u003cli\u003ePreparing and managing the budget, with sample costing forms included\u003c\/li\u003e \u003cli\u003eScheduling, staffing, and collaborating with other related professionals\u003c\/li\u003e \u003cli\u003eCoordinating food and beverage, décor, entertainment, and themes.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIt's still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of \u003ci\u003eEvent Planning\u003c\/i\u003e includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e Changes in security planning since 9\/11 \u003c\/li\u003e \u003cli\u003e Innovations in technology and how they can improve - or ruin - an event \u003c\/li\u003e \u003cli\u003e How to stage an environmentally friendly event \u003c\/li\u003e \u003cli\u003e New and updated examples and case studies of where things went right - and wrong \u003c\/li\u003e \u003cli\u003e Event Risk Assessment - What You Need to Consider before Contracting \u003c\/li\u003e \u003cli\u003e How keep your budget on target and where to find hidden surcharges \u003c\/li\u003e \u003cli\u003e Ways on how to ease airport stress and make air travel a pleasurable part of the participant's event experience \u003c\/li\u003e \u003cli\u003e When and When Event Planners and their Suppliers will need Work Visas \u003c\/li\u003e \u003cli\u003e What you need to include in your client's event history in order to design your next event so that it maximizes your client's return on their event investment \u003c\/li\u003e \u003cli\u003e A companion website with downloadable versions of the checklists, additional forms and tools, author Q\u0026amp;A, and more at www.wiley.ca\/go\/event_planning. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhat you don't know or know to ask can have a major effect on the success of your event and on your budget. \u003ci\u003eEvent Planning\u003c\/i\u003e takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCorporate in-house event planners\u003c\/li\u003e \u003cli\u003ePublic relations and communications companies, and their clients\u003c\/li\u003e \u003cli\u003eMarketing and corporate communications professionals\u003c\/li\u003e \u003cli\u003eFund-raisers and not-for-profit organizations\u003c\/li\u003e \u003cli\u003eProfessionals in the hospitality and entertainment industries.\u003c\/li\u003e \u003cli\u003eBusiness professionals in charge of planning and handling their company's events\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003ePraise for \u003cb\u003e\u003ci\u003eEvent Planning\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eAllen is a good teacher. Wise planners will add \u003ci\u003eEvent Planning\u003c\/i\u003e to their personal reference library as a useful working guide.\u003cbr\u003e \u003cb\u003e--\u003ci\u003eMeeting Professional Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands.\u003cbr\u003e \u003cb\u003e--\u003ci\u003eSuccess Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEvent Planning\u003c\/i\u003e will save beginning event planners from plenty of heartbreak and headaches.\u003cbr\u003e \u003cb\u003e\u003ci\u003e--\u003c\/i\u003eLisa Hurley, Editor, \u003c\/b\u003e \u003cb\u003e\u003ci\u003eSpecial Events Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEvent Planning\u003c\/i\u003e gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance.\u003cbr\u003e \u003cb\u003e--\u003ci\u003eSales Promotion Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA guide to well planned events. \u003ci\u003eEvent Planning\u003c\/i\u003e is a must for any PR maven.\u003cbr\u003e \u003cb\u003e--\u003ci\u003eMarketing Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details.\u003cbr\u003e \u003cb\u003e--Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSometimes a name just says it all. That's the case with the updated second edition of Judy Allen's \u003ci\u003eEvent Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events\u003c\/i\u003e. Allen not only delivers on the title's comprehensive promise, but also addresses changes in the industry since the first edition was published in 2000, such as the increased role of procurement and the growth of virtual events. Each chapter provides tips and sample checklists and outlines the paths to follow and the pitfalls to avoid in every aspect of meeting planning, from venue selection to on-site execution. \u003cb\u003e--Corporate Meetings and Incentive Magazine \/ MeetingsNet.com\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eI recommend that Judy Allen's book, \u003ci\u003eEvent Planning: The Ultimate Guide 2nd edition\u003c\/i\u003e, become your Bible for approaching your next affair, whether it's a meeting, conference, incentive travel function or fundraising gala. My copy has highlighting on virtually every page. Yours will, too. After you've read this book (or one of ten others she's authored), you'll be an expert on creating unforgettable events your attendees will enjoy and remember for a very long time. \u003cb\u003e--Dave Egan, Head Writer, Writers Direct Group\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eFor downloadable versions of the checklists, additional forms and tools, author Q\u0026amp;A, and more, please visit our companion website at www.wiley.ca\/go\/event_planning.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFor event planners, there's no such thing as a dress rehearsal!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAny event you plan and stage is a reflection of your organization's image -- from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, \u003ci\u003eEvent Planning, Second Edition, \u003c\/i\u003egives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Choosing the best venue\u003c\/li\u003e \u003cli\u003e Preparing and managing the budget, with sample costing forms included\u003c\/li\u003e \u003cli\u003e Scheduling, staffing, and collaborating with other related professionals\u003c\/li\u003e \u003cli\u003e Coordinating food and beverage, décor, entertainment, and themes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt's still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of\u003ci\u003e Event Planning\u003c\/i\u003e includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChanges in security planning since 9\/11\u003c\/li\u003e \u003cli\u003e Innovations in technology and how they can improve - or ruin - an event\u003c\/li\u003e \u003cli\u003e How to stage an environmentally friendly event\u003c\/li\u003e \u003cli\u003e New and updated examples and case studies of where things went right - and wrong\u003c\/li\u003e \u003cli\u003e Event Risk Assessment - What You Need to Consider before Contracting\u003c\/li\u003e \u003cli\u003e How keep your budget on target and where to find hidden surcharges\u003c\/li\u003e \u003cli\u003e Ways on how to ease airport stress and make air travel a pleasurable part of the participant's event experience\u003c\/li\u003e \u003cli\u003e When and When Event Planners and their Suppliers will need Work Visas\u003c\/li\u003e \u003cli\u003e What you need to include in your client's event history in order to design your next event so that it maximizes your client's return on their event investment\u003c\/li\u003e \u003cli\u003e A companion website with downloadable versions of the checklists, additional forms and tools, author Q\u0026amp;A, and more at www.wiley.ca\/go\/event_planning.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhat you don't know or know to ask can have a major effect on the success of your event and on your budget.\u003ci\u003e Event Planning\u003c\/i\u003e takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Corporate in-house event planners\u003c\/li\u003e \u003cli\u003e Public relations and communications companies, and their clients\u003c\/li\u003e \u003cli\u003e Marketing and corporate communications professionals\u003c\/li\u003e \u003cli\u003e Fund-raisers and not-for-profit organizations\u003c\/li\u003e \u003cli\u003e Professionals in the hospitality and entertainment industries.\u003c\/li\u003e \u003cli\u003e Business professionals in charge of planning and handling their company's events\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJudy Allen\u003c\/b\u003e is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events--corporate, social, and celebrity--for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for \u003ci\u003eBeauty and the Beast, \u003c\/i\u003e and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for \u003ci\u003eFiddler on the Roof.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHighly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. \u003c\/p\u003e\u003cp\u003eThe many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions. \u003c\/p\u003e\u003cp\u003eAllen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living(TM) (www.sensualhomeliving.com) and other initiatives.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 448\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45343352062054,"sku":"9780470155745","price":53.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/cjFmQTRKRlA2YmROMWxId0NXRTBHdz09.webp?v=1774917999","url":"https:\/\/infinitylightwa.com\/products\/event-planning-the-ultimate-guide-to-successful-meetings-corporate-events-fundraising-galas-conferences-conventions-incentives-and-other-special-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}