{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value-paperback","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMelissa Perri\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the \"build trap,\" cranking out features to meet their schedule rather than the customer's needs. \u003c\/p\u003e\u003cp\u003e In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. \u003c\/p\u003e\u003cp\u003e In five parts, this book explores: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy organizations ship features rather than cultivate the value those features represent \u003c\/li\u003e\n\u003cli\u003eHow to set up a product organization that scales \u003c\/li\u003e\n\u003cli\u003eHow product strategy connects a company's vision and economic outcomes back to the product activities \u003c\/li\u003e\n\u003cli\u003eHow to identify and pursue the right opportunities for producing value through an iterative product framework \u003c\/li\u003e\n\u003cli\u003eHow to build a culture focused on successful outcomes over outputs \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMelissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 197\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.9 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 25, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44850521210982,"sku":"9781491973790","price":48.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/VzBiQjNXTmpFT05tcHY0Z05XbVhTZz09.webp?v=1772838318","url":"https:\/\/infinitylightwa.com\/products\/escaping-the-build-trap-how-effective-product-management-creates-real-value-paperback","provider":"Infinity Light","version":"1.0","type":"link"}