{"product_id":"divided-spirits-tequila-mezcal-and-the-politics-of-production-volume-56-paperback","title":"Divided Spirits: Tequila, Mezcal, and the Politics of Production Volume 56 - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSarah Bowen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDivided Spirits \u003c\/i\u003etells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on \"alternative\" markets to protect food cultures and rural livelihoods. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir--the taste of place--has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product's authenticity based on its link to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of Mexico's national spirits. Yet this book shows how the institutions that are supposed to guard \"the legacy of all Mexicans\" often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequences--for the quality and taste of tequila and mezcal, and for communities throughout Mexico--are stark. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDivided Spirits\u003c\/i\u003e suggests that we must move beyond market-based models if we want to safeguard local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eSarah Bowen's book is meticulously researched and delivers an important message about the limits of market mechanisms to reform the food system and deliver economic justice. Accessible to the casual reader as well as the seasoned food scholar, this work sets the bar for high-quality food scholarship. --Josée Johnston, author of \u003ci\u003eFoodies: Democracy and Distinction in the Gourmet Foodscape\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Sarah Bowen's investigation of tequila and mezcal production in contemporary Mexico is masterful. She evocatively lays out the perils and possibilities of 'glocalization' as a strategy for protecting people, food, and drinks with a clear-eyed examination of the consequences of instituting denominations of origin and quality standards for tequila and mezcal. Although growing agave and making tequila and mezcal remain important for Mexicans, Bowen neither romanticizes nor dismisses the contradictions that emerge when agrarian and cultural ideals confront the complex power dynamics of a global political economic system.\u003ci\u003e Divided Spirits \u003c\/i\u003ereveals the continued need to protect agrarian livelihoods, artisan food and drink, and cultural and biological diversity. Retaining control over whom and what determines quality is Bowen's important and innovative call to arms, and we all should listen. Everyone must be involved in this fight--from small agave farmers in Oaxaca to bureaucrats in Mexico City to urban hipsters drinking smoky mezcal in a bar.\" --Amy Trubek, University of Vermont\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSarah Bowen\u003c\/b\u003e is Associate Professor of Sociology at North Carolina State University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 5.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45390933688422,"sku":"9780520281059","price":63.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/Q0R5WlovYXVQaERVVFlRTFVpNnE0Zz09.webp?v=1775127007","url":"https:\/\/infinitylightwa.com\/products\/divided-spirits-tequila-mezcal-and-the-politics-of-production-volume-56-paperback","provider":"Infinity Light","version":"1.0","type":"link"}