{"product_id":"digital-marketing-in-practice-design-implement-and-measure-effective-campaigns-paperback","title":"Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHanne Knight\u003c\/b\u003e (Author), \u003cb\u003eLizette Vorster Larsen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eDigital Marketing in Practice\u003c\/i\u003e\u003c\/b\u003e balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeatures include: \u003cbr\u003e- New chapters on AI in digital marketing, phygital and experiential marketing\u003cbr\u003e- Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging\u003cbr\u003e- New and extended material on advergaming, deinfluencing and accessibility in website design\u003cbr\u003e- Interviews with industry professionals and real-world examples from PureSEO and the Met Office\u003cbr\u003e- Boxes of key-terms, how-to guides, check lists and critical thought pieces \u003cp\u003e\u003c\/p\u003eIt is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHanne Knight\u003c\/b\u003e is a lecturer in Marketing at the University of Plymouth, UK, specialising in sustainability communication and digital engagement. She also serves as an alternate delegate to the UK Department for Energy Security and Net Zero (DESNZ), helping bridge research and climate policy practice.. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eLizette Vorster\u003c\/b\u003e \u003cb\u003eLarsen \u003c\/b\u003eis Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK and has also previously held senior positions in professional practice.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 552\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.12 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 27, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45641682387046,"sku":"9781398624726","price":89.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/rj2buuhB2B9781398624726.webp?v=1779331823","url":"https:\/\/infinitylightwa.com\/products\/digital-marketing-in-practice-design-implement-and-measure-effective-campaigns-paperback","provider":"Infinity Light","version":"1.0","type":"link"}