{"product_id":"designing-for-behavior-change-applying-psychology-and-behavioral-economics-paperback","title":"Designing for Behavior Change: Applying Psychology and Behavioral Economics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephen Wendel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigners and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product. \u003c\/p\u003e\u003cp\u003e In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn the three main strategies to help people change behavior \u003c\/li\u003e\n\u003cli\u003eIdentify behaviors your target audience seeks to change--and obstacles that stand in their way \u003c\/li\u003e\n\u003cli\u003eDevelop effective designs that are enjoyable to use \u003c\/li\u003e\n\u003cli\u003eMeasure your product's impact and learn ways to improve it \u003c\/li\u003e\n\u003cli\u003eCombine behavioral science with data science to pinpoint problems and test potential solutions \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStephen is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.\u003c\/p\u003e\u003cp\u003eDr. Wendel has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities.\u003c\/p\u003e\u003cp\u003ePrior to joining Morningstar, he served as the Principal Scientist at HelloWallet, where he helped build an engaging product for users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change. Before HelloWallet, he co-founded two IT companies, and conducted research on the dynamics of political behavior.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 382\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 21, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44287712559206,"sku":"9781492056034","price":65.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/ZTJ3NXA2SFNqcHhueDZvNWhIUXg5QT09.webp?v=1766667939","url":"https:\/\/infinitylightwa.com\/products\/designing-for-behavior-change-applying-psychology-and-behavioral-economics-paperback","provider":"Infinity Light","version":"1.0","type":"link"}