{"product_id":"defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-paperback","title":"Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eT. Calkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eTim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management and co-academic director of Kellogg's branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in \u003ci\u003eBusinessweek, Newsweek, \u003c\/i\u003ethe \u003ci\u003eFinancial Times, The Wall Street Journal \u003c\/i\u003eand \u003ci\u003eThe New York Times\u003c\/i\u003e. He lives in Evanston, IL.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 294\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 07, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45564937175142,"sku":"9781137278753","price":90.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/Wfn4VQ9rsS9781137278753.webp?v=1777400209","url":"https:\/\/infinitylightwa.com\/products\/defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-paperback","provider":"Infinity Light","version":"1.0","type":"link"}