{"product_id":"data-driven-marketing-strategy-how-to-apply-data-to-achieve-measurable-results-paperback","title":"Data-Driven Marketing Strategy: How to Apply Data to Achieve Measurable Results - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKamila Miller\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe comprehensive undergraduate guide to designing creative, data-driven marketing strategies.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eData-Driven Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by \u003cb\u003eKamila Miller, \u003c\/b\u003e it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges. \u003cp\u003e\u003c\/p\u003eDesigned to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes: \u003cbr\u003e- Frameworks for applying data to every stage of marketing strategy\u003cbr\u003e- Guidance for creating personas and segmentation models\u003cbr\u003e- Best-practice tips for leveraging data and technology for best outcomes, practical exercises, key learning points and real-world examples including Pepsi, Netflix and HubSpot\u003cbr\u003e- Insights on digital marketing trends, AI, and customer experience\u003cbr\u003e- Online resources including lecturer slides \u003cp\u003e\u003c\/p\u003eWhether studying marketing strategy or preparing for a data-driven career, \u003cb\u003e\u003ci\u003eData-Driven Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e equips students with the tools, insight and creativity to design strategies that perform.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKamila Miller\u003c\/b\u003e is a lecturer at Henley Business School, UK, teaching Sales and Marketing, Consumer Behaviour, and Digital Marketing. She also lectures at Oxford Brookes University on Marketing in a Digital World. She is also a CIM member and Communication Ambassador, actively organizing and participating in events.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 480\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.97 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45430549151846,"sku":"9781398623637","price":89.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/VmZf20z4P29781398623637.webp?v=1775749830","url":"https:\/\/infinitylightwa.com\/products\/data-driven-marketing-strategy-how-to-apply-data-to-achieve-measurable-results-paperback","provider":"Infinity Light","version":"1.0","type":"link"}