{"product_id":"creativity-in-pr-and-communications-concepts-and-practices-for-innovation-hardcover","title":"Creativity in PR and Communications: Concepts and Practices for Innovation - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJon Cope\u003c\/b\u003e (Author), \u003cb\u003eStuart Mayell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBeing creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eCreativity in PR and Communications\u003c\/b\u003e\u003c\/i\u003e is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: \u003cp\u003e\u003c\/p\u003e- Fostering a creative mindset\u003cbr\u003e- Cultivating creativity\u003cbr\u003e- Creative thinking\u003cbr\u003e- Creative ideation processes\u003cbr\u003e- AI as a tool to assist creativity\u003cbr\u003e- Using creativity to enhance briefs and campaigns \u003cp\u003e\u003c\/p\u003eWith this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. \u003cp\u003e\u003c\/p\u003eLearn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. \u003cp\u003e\u003c\/p\u003eThis book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJon Cope\u003c\/b\u003e is the Assistant Head of the School of Media and Communications at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in creative direction and content creation for consumer, lifestyle and healthcare sectors. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eStuart Mayell\u003c\/b\u003e is Visiting Lecturer at the University of Westminster, UK, and a communications professional with 30 years of experience and over 10 years of experience as a Creative Director in PR and communications. He is also Head of the Creative Difference at The Difference Collective.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 25, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45444015030374,"sku":"9781398620865","price":142.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/dDj0atGxBE9781398620865.webp?v=1776052755","url":"https:\/\/infinitylightwa.com\/products\/creativity-in-pr-and-communications-concepts-and-practices-for-innovation-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}