{"product_id":"content-design-second-edition-research-plan-and-deliver-the-content-your-audience-wants-and-needs-paperback","title":"Content Design, Second edition: Research, plan and deliver the content your audience wants and needs - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRachel Edwards\u003c\/b\u003e (Author), \u003cb\u003eSarah Winters\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.\u003c\/p\u003e\u003cp\u003eThey explain: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ewhat content design is, \u003c\/li\u003e\n\u003cli\u003ewhy content design is different from other types of writing, \u003c\/li\u003e\n\u003cli\u003ehow to use data and evidence to create good content, \u003c\/li\u003e\n\u003cli\u003ewho to involve in content creation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUsing real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.\u003c\/p\u003e\u003cp\u003eChapter 1: Why content design matters\u003cbr\u003eChapter 2: The science of reading\u003cbr\u003eChapter 3: Content discovery and research\u003cbr\u003eChapter 4: User stories and job stories\u003cbr\u003eChapter 5: Journey mapping\u003cbr\u003eChapter 6: Bringing your organisation with you\u003cbr\u003eChapter 7: Designing content\u003cbr\u003eChapter 8: Writing content\u003cbr\u003eChapter 9: Pair writing\u003cbr\u003eChapter 10: Crits\u003cbr\u003eChapter 11: Finished pages\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 254\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 21, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44288122191974,"sku":"9781304640390","price":43.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/9Xf_WqqRxX9781304640390.webp?v=1766681481","url":"https:\/\/infinitylightwa.com\/products\/content-design-second-edition-research-plan-and-deliver-the-content-your-audience-wants-and-needs-paperback","provider":"Infinity Light","version":"1.0","type":"link"}