{"product_id":"breakthrough-marketing-plans-how-to-stop-wasting-time-and-start-driving-growth-paperback","title":"Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTim Calkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eTIM CALKINS is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, USA. He teaches marketing strategy, biomedical marketing and branding. He is the author of \u003cem\u003eBreakthrough Marketing Plans\u003c\/em\u003e (Palgrave Macmillan, 2008) and co-editor of \u003cem\u003eKellogg on Branding\u003c\/em\u003e (John Wiley \u0026amp; Sons, 2005). Prior to joining the Kellogg faculty, Tim spent 11 years at Kraft Foods leading businesses including A.1. Steak Sauce, Kraft BBQ sauce, Miracle Whip and Taco Bell Home Originals. In addition to teaching at Kellogg, Tim works with major corporations around the world on marketing strategy and branding issues. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is frequently cited by the media; he has been quoted in publications including \u003cem\u003eBusinessWeek, Newsweek, The Financial Times, The Wall Street Journal\u003c\/em\u003e and\u003cem\u003e The New York Times\u003c\/em\u003e. He has appeared on NBC, CBS, ABC, Fox, and CNBC.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 21, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45300608106598,"sku":"9780230340336","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/Tm1VN1U2T0ttR29yNWFiS1JQNnpTdz09.webp?v=1773931840","url":"https:\/\/infinitylightwa.com\/products\/breakthrough-marketing-plans-how-to-stop-wasting-time-and-start-driving-growth-paperback","provider":"Infinity Light","version":"1.0","type":"link"}