{"product_id":"advertising-account-planning-new-strategies-in-the-digital-landscape-paperback","title":"Advertising Account Planning: New Strategies in the Digital Landscape - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKelli S. Boling\u003c\/b\u003e (Author), \u003cb\u003eCarol J. Pardun\u003c\/b\u003e (Author), \u003cb\u003eBeth E. Barnes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAn essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKelli S. Boling \u003c\/b\u003eis assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.\u003cbr\u003e\u003cb\u003eCarol J. Pardun \u003c\/b\u003eis professor in the School of Journalism and Mass Communications at the University of South Carolina.\u003cbr\u003e\u003cb\u003eBeth E. Barnes \u003c\/b\u003eis professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky. \u003cbr\u003e\u003cb\u003eSheri J. Broyles \u003c\/b\u003ewas professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 02, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45431728799846,"sku":"9781538192467","price":150.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/cFa-MTF_3-9781538192467.webp?v=1775803615","url":"https:\/\/infinitylightwa.com\/products\/advertising-account-planning-new-strategies-in-the-digital-landscape-paperback","provider":"Infinity Light","version":"1.0","type":"link"}